Privacy Policy
Effective Date: 26/08/2026
Last Updated: 26/08/2026
This Privacy Policy describes how Anand Enterprises ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from www.yogu.in (the "Site") and any associated services (collectively, the "Services").................................
By accessing or using our Services, you acknowledge and agree to the practices outlined in this policy.
1. Information We Collect
We collect information directly from you, automatically through your device, and from third-party partners.
Personal Identifiers: Name, billing address, shipping address, email address, phone number, and account login credentials.
Order & Transaction Data: Items purchased, transaction history, order notes, and chosen delivery methods.
Payment Information: Payment card details, billing details, and transaction IDs. (Note: Payment data is processed securely by our PCI-DSS compliant payment processors; we do not store full credit/debit card numbers on our servers).
Technical & Usage Data: IP address, browser type, operating system, device identifiers, time zone, referring URLs, pages viewed, and interaction timestamps collected via cookies and tracking technologies.
Customer Support Communications: Records and copies of your correspondence when you reach out for help or inquiries.
2. How We Use Your Information
We use your data to operate our e-commerce business, fulfill legal requirements, and enhance your shopping experience:
Fulfilling Orders: Processing payments, managing inventory, printing shipping labels, dispatching orders, and issuing order confirmations and invoices.
Customer Support: Responding to inquiries, resolving delivery issues, and managing returns or warranty claims.
Account Management: Maintaining your registered account, order history, and preferences.
Security & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and unauthorized site activity.
Marketing & Communications: Sending promotional updates, newsletters, and special offers (where permitted by law and subject to your opt-out preferences).
Compliance & Legal Obligations: Adhering to applicable tax laws, accounting standards, and regulatory disclosure mandates.
3. Sharing & Disclosure of Information
We do not sell your personal data. We share your information only with trusted third parties strictly necessary to deliver our services:
Service Providers & Logistics: Third-party warehouse handlers, courier services, and postal operators to deliver your physical goods.
Payment Gateways: Secure payment intermediaries to process transactions.
Technology & Analytics Providers: Hosting infrastructure, website platforms, customer relationship management (CRM) software, and analytics providers (e.g., Google Analytics).
Legal Authorities: Regulatory authorities, law enforcement agencies, or courts when required by law, subpoena, or to protect the safety and rights of our business and users.
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking tools to maintain website functionality, remember your shopping cart items, analyze traffic patterns, and personalize content. You can manage or disable cookie preferences directly through your browser settings; however, certain website features (such as maintaining active checkout sessions) may not function properly without cookies enabled.
5. International Data Transfers
Because we operate globally, your personal information may be transferred to, stored, and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. When transferring personal data internationally, we implement appropriate safeguards, such as standard contractual clauses, to ensure your information remains protected in accordance with this policy.
6. Your Privacy Rights
Depending on your country or region of residence (such as the European Economic Area under GDPR, the United Kingdom, California under CCPA/CPRA, or India under the DPDP Act), you may have the following legal rights regarding your personal data:
Right of Access / Portability: The right to request copies of the personal data we hold about you.
Right to Rectification: The right to request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): The right to request deletion of your personal data, subject to legal and accounting retention requirements.
Right to Restrict or Object to Processing: The right to object to or limit the processing of your personal information, including opting out of direct marketing.
Right to Withdraw Consent: The right to withdraw consent previously given for data processing at any time.
To exercise any of these rights, please contact us using the details provided below.
7. Data Retention & Security
Retention: We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, complete orders, resolve disputes, and satisfy legal, accounting, and reporting obligations.
Security: We employ industry-standard technical, administrative, and physical measures to protect your data against unauthorized access, loss, or misuse.
8. Children's Privacy
Our Services are not directed to individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately so we can remove it.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our operational practices, services, or legal obligations. Any revisions will be posted on this page with an updated Last Updated date.
10. Contact Information & Grievance Redressal
If you have questions, feedback, or wish to exercise your data rights, please contact our Data Protection / Grievance Officer:
Business Name: Anand Enterprises
Grievance / Privacy Officer: Yoganand Shunmugasundaram
Email: care@yogu.in
Phone: 00917806936990
Physical Address: 11/7, Kannammaal street, Jafferkhanpet, Chennai, Tamilnadu, India. 600083