Cookie Policy
Last Updated: September 15, 2026
Welcome to Anand Enterprises ("we," "our," or "us"). This Cookie Policy explains how we use cookies and similar tracking technologies (such as pixels, web beacons, and local storage) when you visit or make a purchase from www.yogu.in (the "Site").
By using our Site, you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings or privacy preferences to disable them.
1. What Are Cookies?
Cookies are small text files downloaded to your computer or mobile device when you visit a website. They allow the website to recognize your device, remember your preferences, maintain items in your shopping cart, and evaluate user behavior to improve site performance.
- First-Party Cookies: Set directly by our website.
- Third-Party Cookies: Set by external service providers (e.g., payment gateways, analytics tools, advertising networks) that provide features or functionality on or through our Site.
- Session Cookies: Temporary cookies that expire once you close your web browser.
- Persistent Cookies: Remain stored on your device until they reach a set expiration date or are manually deleted.
2. Types of Cookies We Use
We categorize the cookies used on our online store into four primary groups:
A. Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be switched off in our systems. They enable core functionalities such as:
- Maintaining items in your shopping cart while you browse.
- Facilitating secure account login and session management.
- Routing payment processes securely through payment gateways (e.g., Stripe, PayPal, Razorpay).
- Recording cookie consent preferences.
B. Performance and Analytics Cookies
These cookies collect aggregated, anonymous information about how visitors navigate and interact with our store. They help us:
- Identify popular products and high-traffic pages.
- Measure traffic sources, page bounce rates, and load speeds.
- Detect and troubleshoot technical errors or broken links.(Examples: Google Analytics, server-side diagnostics)
C. Functionality Cookies
These cookies enable enhanced functionality and personalization for a smoother shopping experience:
- Remembering preferred language, region, or currency settings.
- Storing customer login credentials or shipping address autofill details (if selected).
- Saving recently viewed products or wishlist items.
D. Marketing and Targeting Cookies
These cookies may be set through our Site by authorized advertising partners (e.g., Meta/Facebook, Google Ads) to:
- Build a profile of your shopping interests.
- Deliver relevant product recommendations and advertisements across other websites.
- Measure the effectiveness of promotional and ad campaigns.
- Limit how many times you see a specific advertisement.
3. Cookie Inventory
Below is an overview of the typical cookies active on our store:
| Cookie Name | Provider | Purpose | Type | Expiry |
cart_id | yogu.in | Preserves items placed in your shopping cart | Essential | Session |
session_token | yogu.in | Manages user session and authentication | Essential | 2 weeks |
cookie_consent | yogu.in | Records accepted cookie preferences | Essential | 1 year |
_ga, _gid | Google Analytics | Distinguishes unique visitors and generates site statistics | Analytics | 2 years / 24 hours |
_fbp | Meta / Facebook | Tracks ad conversions and enables retargeting | Marketing | 3 months |
4. Third-Party Technologies
Some features on our store rely on third-party service providers who may set their own cookies to deliver features, including:
- Payment Gateways: Ensuring secure, fraud-monitored transactions.
- Shipping & Tracking: Providing real-time rate calculators and shipment tracking widgets.
- Customer Support: Enabling live chat tools and helpdesk widgets.
These third-party platforms govern their cookie usage under their respective privacy and cookie policies.
5. How to Manage or Opt Out of Cookies
You maintain the right to decide whether to accept, reject, or delete cookies at any time.
A. Through Our Cookie Preference Center
When you first visit our Site, a cookie banner allows you to customize your preferences (accepting all, rejecting non-essential cookies, or choosing specific categories). You can change or withdraw your consent at any time via the "Cookie Settings" link located in our website footer.
B. Through Your Web Browser
Most web browsers allow you to manage cookie permissions directly through their settings. You can set your browser to alert you when a cookie is placed, block third-party cookies, or reject cookies entirely:
Note: Disabling strictly necessary cookies may cause essential features—such as checkout, cart preservation, and account login—to malfunction.
C. Targeted Advertising Opt-Outs
You can opt out of interest-based digital advertising directly via industry platforms:
- Digital Advertising Alliance (DAA):optout.aboutads.info
- Network Advertising Initiative (NAI):optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA):youronlinechoices.eu
6. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our operational practices, store functionality, or applicable legal frameworks. When updates occur, the "Last Updated" date at the top of this document will be revised accordingly.
7. Contact Us
For questions or concerns regarding this policy or our tracking practices, please contact us:
- Email: care@yogu.in
- Phone: +917806936990
- Mailing Address:Anand Enterprises11/7, Kannammaal Street,Jafferkhanpet, Chennai,Tamil Nadu, India – 600083